Why is Locker Room Talk important to you?
Minor Figures started as an unlikely mob of painters, jazz musicians, basketball players and barbers, brought together by a love of specialty coffee and all of the creative cultures in its orbit. We celebrate the weird, the wild, the wacky, and all expressions of who people can be. The way that Locker Room Talk is creating a platform for people to show us what they can create and what they care about is something that we're beyond excited to support.
What art or design are you excited about at the moment?
Art is an incredible vehicle to driving societal change, and there is a lot we want to change: we are face-to-face with a climate crisis and there are devastating racial and gender inequality issues to address in the world, among other things. Just as we aim to do business right and get people to help save the planet, we want to celebrate artists that are creating change in these areas too. Art is an incredibly powerful tool to bring these movements forward and spark conversations. We can probably all remember a piece of art that has shifted our mindset or transformed our way of thinking. There is such power in those creations. The more we can champion these moments, the more we can shift the discourse of our society — and that's what really excites us.
What’s something you’d like to see in your dream locker room?
The characters on our cans and cartons are illustrations of people doing their thing, in their own moment. We'd love to see what each of their locker rooms would look like. Imagine seeing Penny's duck suit crammed into one.